Considering how many restrictions there are on CBD ads, it’s mind-blowing how big the hemp industry has grown. Honestly, much of the “marketing” in the CBD industry happens by word of mouth. Plus, since CBD is associated with cannabis, its newfound legality has attracted many eye-catching news articles.
Even though CBD oil has become more prominent in North American culture, that doesn’t make it any easier for hemp vendors who want to advertise their products. Many of the world’s biggest online platforms still restrict CBD ads due to their association with cannabis. Also, since the FDA still doesn’t regulate the CBD market, most sites and TV networks frown upon these ads. This has forced people getting into the competitive CBD game to get creative with their marketing strategies.
Wait, Are CBD Oil Ads Illegal?
There’s no federal law that bans CBD advertisements, but there are also zero policies that allow retailers to broadcast CBD ads on mainstream platforms. Also, the FDA takes a firm stance against many CBD-infused products, especially CBD edibles. Depending on where you live, state-specific laws may further restrict your ability to market CBD oils.
And it’s not just the US legislature that gets in the way of promoting CBD products. Most websites that get the most traffic have laws against advertising hemp extracts. For instance, Facebook, Instagram, and Google don’t allow hemp shops to place CBD ads on their sites. Tech giants face enough legal heat from the federal government, so any way they can avoid ruffling Uncle Sam’s feathers is “better for business.”
Even though CBD comes from hemp, it is associated with cannabis. As far as the DEA is concerned, cannabis is a Schedule I substance, which makes it a controversial drug. Unless the federal government changes its recreational weed policy, big sites like YouTube and Twitter won’t be so welcoming of CBD ads.
So, How Could CBD Manufacturers Advertise Their Products?
Although the current advertising situation isn’t ideal for CBD companies, there are ways to market products without drawing scrutiny from the government or Big Tech. After all, the CBD market is a multi-million industry, so hemp businesses must be finding ways to get their name out there!
One way CBD businesses find customers is via Search Engine Optimization (SEO). Even though Google won’t allow CBD ads, that doesn’t stop people from using this site to search for terms like “CBD near me” and “buy CBD oil.” Most successful hemp vendors spend considerable time formulating an effective SEO strategy to consistently get into the upper echelon of Google’s rankings.
CBD businesses may also consider working with influencers or affiliates to help get their products out there. Some companies even send out free samples to generate a buzz surrounding their items online.
Some hemp vendors focus their advertising on smaller websites already in the “CBD niche.” Since these online forums are already friendly toward CBD products, it’s a natural fit for online hemp advertisements.
Real Tested CBD Isn’t Swayed By Ads!
Although Real Tested CBD tests products from some of the hemp industry’s top companies, that doesn’t skew our reviews! Our team constantly scans CBD products with our partner KCA Labs to get an objective read on the quality of each CBD oil. For transparency, we present all of the lab data for every CBD brand on our website to see how we arrived at our final verdict.
For more info on why you should trust Real Tested CBD’s reviews, please check out this page where we go through our methodology.